Afrocentric Internship curriculum - Social Media department

This Afrocentric 6-month structured curriculum is designed to equip our interns with in-depth knowledge of social media marketing, content creation, brand growth, and digital monetization. Through weekly tasks, mentorship sessions, and project-based learning, interns will develop hands-on skills needed to manage, optimize, and grow social media platforms effectively.

Month 1: Introduction to Social Media & Digital Branding

Focus: Understanding Social Media Ecosystem

• Overview of Social Media Platforms (Instagram, Facebook, Twitter, TikTok, LinkedIn, YouTube)
• Fundamentals of Branding & Social Media Positioning
• Understanding Social Media Algorithms & Trends
• Weekly Task: Audit & Present an Analysis of your personal Social Media Presence

Month 2: Content Creation & Storytelling for Engagement

Focus: Developing Engaging & High-Performing Content

• Types of Content: Text, Images, Videos, Stories, Reels, & Live Streaming
• Social Media Aesthetics & Visual Identity
• Basics of Graphic Design & Video Editing (Canva, CapCut, InShot, etc.)
• Writing Captions & Hashtags for Maximum Reach
• Weekly Task: Create & Post a Themed Social Media Campaign for Afrocentric

Month 3: Social Media Growth & Community Building

Focus: Strategies to Increase Followers, Engagement & Retention

• Organic Growth vs Paid Advertising
• Social Media Engagement Strategies (Polls, Q&A, Challenges)
• How to Build & Maintain an Active Online Community
• Weekly Task: Develop & Execute a Community Engagement Plan

Month 4: Social Media Advertising & Monetization

Focus: Running Ads & Earning from Social Media

• Basics of Meta & Google Ads (Targeting, Budgeting, Optimization)
• Affiliate Marketing, Sponsorships, & Monetization Methods
• Influencer Marketing & Collaboration Strategies
• Weekly Task: Create an Ad Campaign Proposal for Afrocentric Fashion or Entertainment Event

Month 5: Analytics, Performance Tracking & Crisis Management

Focus: Measuring Success & Managing Challenges

• Understanding Social Media Analytics & Insights
• How to Track, Report, & Improve Performance Metrics
• Handling Negative Feedback, PR Crises & Online Reputation Management
• Weekly Task: Analyze Afrocentric's Engagement Data & Suggest Improvements

Month 6: Capstone Project & Career Development

Focus: Real-World Application & Certification

• Final Project: Interns will create a full-fledged social media campaign for Afrocentric, including:
  • Content Calendar
  • Growth Strategy
  • Engagement Plan
  • Paid Ad Strategy
• Presentation & Evaluation by Industry Experts
• Certificate of Completion & Letter of Recommendation

Additional Internship Benefits

✅ Weekly Mentorship Sessions with Social Media Experts
✅ Direct Hands-on Experience with Afrocentric’s Social Media Team
✅ Certification of Completion & Letter of Recommendation
✅ Potential Job & Freelance Opportunities

Afrocentric Internship curriculum ensures that interns master social media marketing and gain valuable skills to manage professional social media accounts, grow brands, and monetize digital platforms.